Is Now the Smart Move to Buy or Sell a Home in Southern California?

The Market Is Shifting From Reactive to Strategic


*THIS IS AN OPINION ARTICLE, THAT SPECULATES ON FUTURE MARKETS. USE OR RELIANCE OF ANY OPINIONS CONTAINED ON THIS ARTICLE ARE AT YOUR OWN RISK.

Written by Marty Rodriguez. Published on February 13, 2026

Inventory is rising compared to last year. Equity remains strong for most homeowners. And some buyers are moving before the traditional spring surge.

None of these shifts are dramatic on their own. Together, they change negotiation power, pricing discipline, and monthly payment outcomes.

Here is what that means for you.

1. More Homes for Sale Changes Leverage, Not Demand

There are more homes for sale across Southern California than this time last year.

That does not mean the market is flooded. It means:

For buyers:

  • More selection

  • More time to evaluate

  • Less emotional bidding

  • Better negotiating flexibility

For sellers:

  • More competition

  • Greater importance on preparation

  • Pricing must match today’s buyer expectations

Misunderstanding: More inventory means falling home values.
Reality: Correctly priced homes are still moving. Overpriced homes are sitting.

If you are selling, pricing based on last year’s peak conditions can cost you time and leverage.
If you are buying, today’s inventory may offer negotiating room that tightens once spring activity increases.

The smart move is not reacting. It is positioning.

2. Your Equity May Be the Advantage You Are Ignoring

Most Southern California homeowners still hold meaningful equity.

We are seeing clients use it to:

  • Move into larger homes

  • Downsize to reduce monthly expenses

  • Transition into townhomes for lower maintenance

  • Eliminate higher-interest debt

Equity is not just paper wealth. It is negotiating power and flexibility.

Misunderstanding: “I should wait for perfect interest rates.”
Reality: Your net proceeds and long-term financial positioning often matter more than small rate adjustments.

Before deciding whether to buy or sell a home in Southern California, you should know:

  • Your estimated net from a sale

  • Your updated purchasing power

  • Your realistic monthly payment comparison

3. Timing Before Spring Can Shift the Outcome

Every year, competition rises during peak spring months.

Right now:

  • Early sellers tend to be serious.

  • Buyers face fewer competing offers.

  • Negotiation windows are slightly wider.

We are also seeing increased interest in townhomes across cities like Covina, Upland, Lawndale, and Riverside. Buyers are prioritizing:

  • Lower price points

  • More manageable monthly costs

  • Proximity to work and lifestyle

  • Simpler maintenance

Misunderstanding: You need your long-term forever home right now.
Reality: Many buyers are securing a right-now home to build equity and reposition later.

Waiting until competition intensifies may mean:

  • Stronger bidding environments

  • Less negotiating flexibility

  • Increased pressure

Understanding timing is part of making a smart move.

Ready to Evaluate Your Position?

The clients having the smoothest experiences in today’s Southern California real estate market are not guessing.

They are:

  • Reviewing equity carefully

  • Tracking inventory trends

  • Running real monthly payment numbers

  • Planning before urgency sets in

If you are weighing whether to buy or sell, visit our page or call us at (626) 727-9481.
Follow us at Marty Rodriguez Team for real-time market updates.

Client Story of the Week

Marty Rodriguez, our amazing listing agent, assisted my family and I through the whole process of selling a home that we were gifted as an inheritance. I would highly recommend Marty and her fabulous team and we would call on her again. Thank you Marty!

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