Smart Pricing Starts Here
*THIS IS AN OPINION ARTICLE, THAT SPECULATES ON FUTURE MARKETS. USE OR RELIANCE OF ANY OPINIONS CONTAINED ON THIS ARTICLE ARE AT YOUR OWN RISK.
Published November 14, 2025
Written by Marty Rodriguez
Getting ready to sell your home takes more than a sign in the yard. Today’s real estate market moves quickly, and your approach in the first few days can shape your entire outcome. Here’s a helpful breakdown inspired by this week’s market update from The Marty Rodriguez Team.
Market Snapshot: Glendora, California
The latest numbers show steady movement in Glendora, CA. With 77 active listings, 36 new properties hitting the market, and 38 recent sales, buyers are actively looking but remain selective. Homes are taking an average of 43 days to sell, which reinforces the importance of a strong launch strategy.
The real message: your pricing approach matters more than ever.
Why Pricing with Momentum Works
Many sellers fall into the trap of pricing based on personal expectations or emotional value. This often results in extended time on the market, fewer showings, and lower leverage.
Homes priced according to real-time buyer demand tend to stand out right away. Early activity drives attention, encourages competition, and often leads to stronger offers.
Your most valuable window is the first 7 to 10 days. This is when buyers watch new inventory and decide if a home is worth touring.
Seller Tip of the Week
Price for momentum, not sentiment.
A strategic price gets you more eyes, more showings, and better negotiating power. When a home launches strong, it positions you to receive higher-quality offers and reduces the risk of a stale listing.
Should You Fix Everything Before Listing?
Not all improvements add value. Focus on updates that help buyers instantly feel comfortable saying yes.
Smart updates include:
Fresh interior paint
Upgraded or modern lighting
Small but noticeable repairs
Clean and refreshed landscaping
Skip expensive remodels right before selling. They rarely pay off.
Buyer Negotiation Power Is Back
Today’s market gives buyers room to negotiate again. Sellers who understand this trend can prepare better, price smarter, and stay flexible.
If you want to strengthen your position during negotiations, now is the time to learn proven strategies that work in shifting markets.
Text or Call (626) 727-9481 for your personalized side-by-side comparison
👉 Follow us for real-time market updates: @martyrodriguezteam
Client Story of the Week
My wife and I had the pleasure of working with Marty Rodriguez and her incredible team at Century 21 while purchasing a condo in Claremont, CA…
Marty and her team moved quickly and helped us put together a highly attractive offer. Thanks to their hard work and expertise, we were able to secure our dream home.
💬 Want to see more stories like this?
Check out our 300+ google reviews here. ⭐️⭐️⭐️⭐️⭐️
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