Every year, the holiday season brings cheerful lights, community events, and time with loved ones. This year, it’s bringing something else that buyers rarely get around this time: meaningful price drops across the housing market.

Recent data shows that about 20 percent of active listings have reduced their price this year, giving today’s buyers a chance to secure value that wasn’t as easy to find during the fast-paced peak months. If you’ve been waiting for the right moment, the window is open.

Why Late-Year Buyers Have the Edge

More Listings Seeing Reduction: Roughly one in five homes on the market has had at least one price cut. This is a clear signal that sellers are adjusting expectations and responding to slower traffic. For buyers, this translates to real savings.

Homes Sitting Longer Often Sell for Less: Properties that remain unsold for several weeks tend to close below their original list price. Some discounts are modest, while others can be significant. Even a small percentage drop can make a big difference. Paying 94 percent of asking price on a median-priced home could save about $24,000. That’s money you can put toward upgrades, repairs, or moving costs.

Less Competition Means More Leverage: The holiday season brings fewer active buyers. With competition slowing down, you have room to negotiate. Buyers this time of year often secure perks like:
• Closing cost credits
• Home warranties
• Repairs or improvements
• Seller concessions

In a market where every dollar counts, these extras add up fast.

Bottom Line for Buyers

If you’re serious about finding a home, this season offers a rare advantage. Listings that have been on the market a little longer are often the best value plays. With softer demand and motivated sellers, the path to homeownership may be smoother than you expect.

Local Holiday Events You Won’t Want to Miss

While you explore the market, enjoy community celebrations across the area:

• Old Town Holiday Stroll, La Verne
  Sat 12/13, 12 PM

• La Puente Holiday Parade, Main Street
  Fri 12/5

• Let It Snow, West Covina City Hall
  Fri 12/5, 6-9 PM

• Hometown Holiday Parade & Fair, Downtown Upland
  Sat 12/6, 1:30-6 PM

• Brunch with Santa, La Verne Community Center
  Sat 12/6, 9 AM

• Winter Wonderland, Heritage Park La Verne
  Sat 12/13, 9 AM

• Covina Christmas Parade
  Sat 12/6, 6:30 PM

• Festival of Lights, Azusa Civic Center
  Sat 12/6, 4-8 PM
  Drone show and tree lighting at 5:30 PM

Thinking About Buying? Let’s Make It Easy

Whether you’re starting your search or just exploring possibilities, this is the perfect time to check what’s available. Share your wish list, your timeline, or your dream features. You can also request a free home valuation if you’re considering selling.

You enjoy the holidays. We’ll handle the real estate details.

Text or Call (626) 727-9481 for your personalized side-by-side comparison

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