Should You Buy or Sell a Home in Southern California Right Now?

The 2026 Shift: Why “Waiting” Looks Different Than It Used To


*THIS IS AN OPINION ARTICLE, THAT SPECULATES ON FUTURE MARKETS. USE OR RELIANCE OF ANY OPINIONS CONTAINED ON THIS ARTICLE ARE AT YOUR OWN RISK.

Written by Marty Rodriguez. Published on February 6, 2026

Affordability has not magically returned, but the way deals are coming together has changed. Buyers and sellers who understand this shift are finding options that did not exist even a year ago.

Inventory has improved in many Southern California neighborhoods, negotiations are more flexible, and sellers are far more open to credits and concessions. The result is not a perfect market, but a more workable one for people who approach it strategically.

The real question is no longer “Is now a good market?”
It’s “Does this move support my finances and lifestyle right now?”

Buyers Who Are Moving Forward Now Are Buying the Payment, Not the Headline

The buyers moving ahead are not chasing rates or waiting for a perfect moment. They are buying because the math finally makes sense for them.

They are focused on:

  • Monthly payments after credits, concessions, and rate strategies

  • More homes for sale, which means more choice and less pressure

  • Holding long enough that short-term market shifts matter less

Many also recognize a reality most headlines ignore. Interest rates move in cycles, and waiting for the lowest possible rate often means missing the window where leverage and opportunity overlap.

These buyers are not rushing. They are prepared, pre-approved, and decisive when the right home appears. This is exactly how buyers gain negotiating power in today’s Southern California real estate market.

Buyers Who Are Waiting Are Doing It With a Plan, Not Hope

Waiting can be the right move, but only when it is intentional.

The buyers choosing to wait are not sitting on the sidelines. They are:

  • Building reserves or improving cash flow

  • Tracking insurance and total ownership costs closely

  • Clarifying what they actually want long-term

More importantly, they are staying active:

  • Getting pre-approved without pressure

  • Running real monthly numbers instead of focusing on list prices

  • Monitoring which homes are sitting longer as competition shifts

This type of waiting creates confidence. When the right opportunity appears, these buyers can move quickly and cleanly without second-guessing.

Sellers Are Gaining Control by Understanding Buyer Leverage

For sellers, this market rewards clarity over optimism.

Homes that are priced correctly and positioned with buyer incentives are still moving, often with smoother escrows and fewer surprises. Sellers who understand current buyer psychology are using concessions strategically instead of chasing unrealistic pricing.

If you are considering selling, the key decision is not whether home values will rise or fall. It is whether selling now improves your next move, your monthly obligations, or your long-term plan.

This is where a realistic valuation and strategy matter more than ever. A proper pricing and negotiation plan can protect your net even in a shifting market.


Ready to See Where You Stand in Today’s Southern California Market?

Whether you are exploring buying, preparing to sell, or deciding to wait, the next step should be based on your numbers and your goals, not noise.

Talk with the Marty Rodriguez Team today.
Start with a quick consultation, a no-pressure market fit conversation, or a personalized home valuation. We will help you decide whether buying now, selling now, or waiting actually works in your favor.

Visit our page or call us at (626) 727-9481.
Follow us at Marty Rodriguez Team for real-time market updates.

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